God’s love is given not merely as a gift to be opened and enjoyed but experienced in the totality of its transforming power. Its beauty is both in the wrapping of salvation and the content of sanctification.

But now I am coming to You; and these things I speak in the world so that they may have My joy made full in themselves. I have given them Your word; and the world has hated them because they are not of the world, just as I am not of the world. I am not asking You to take them out of the world, but to keep them away from the evil one. They are not of the world, just as I am not of the world. Sanctify them in the truth; Your word is truth. Just as You sent Me into the world, I also sent them into the world. And for their sakes I sanctify Myself, so that they themselves also may be sanctified in truth.
John 17:13-19, NASB